There’s music in the air on the Los Angeles set of Fox’s breakout comedy New Girl. Inside the trailer of star Zooey Deschanel, an electric ukulele rests on the couch. “It’s my backup from when I was touring,” she says. “Sometimes I’ll just sing at lunch for people.” She even installed a karaoke machine in the show’s hair-and-makeup trailer. Creator Liz Meriwether says with a laugh, “I have gone to makeup at four in the morning and there’s this music pumping, she’s dancing, and I’m like, ‘How do you still have enough energy?’”
The cast and crew of New Girl have plenty to sing about these days. The show’s premiere episode opened to 10 million viewers on September 20, building on lead-in Glee and benefiting from a bold Fox strategy: making the episode available on iTunes more than a week in advance. “It feels like a different world where what matters is word of mouth and getting awareness out there,” says Meriwether. “It was a risky move, and I’m really happy they did it.”
The premiere was Fox’s highest for a sitcom in 10 years, and since then, it has been this season’s No. 1 new show in adults ages 18 to 34. “I’ve been around a long time and I know to not expect too much because you don’t want to get disappointed,” says Deschanel. “We’re just so happy that people are watching it and sharing this moment with us.”
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